Tag: Marketing and Promotion-

  • Blog Tours 101: Setting Up Your Own Virtual Book Tour

    Blog tours to promote books — known as virtual book tours — are commonplace in today’s social networking world. While many services exist that help set up such tours, some authors choose to set up their own, often for financial reasons. Such was the case when I was looking to promote my debut novel; Sins of…

  • The Great Wattpad Marketing Experiment: Updated Numbers

    We’re now three and a half months into my Great Wattpad Marketing Experiment. For those of you who are following this experiment and considering taking the Wattpad plunge yourself, I wanted to give you an update so you can get a feel for how well (or not) it’s working. First, a look at Part 1 of the experiment…

  • Authors Behaving Badly (Or, What NOT to Do on Goodreads)

    The other day, I witnessed an exchange on a Goodreads group that made me cringe and left me baffled. An author (we’ll call him Writer) had posted his new release on a group forum…not once, not twice, but thirteen times. In the space of two hours. In clear violation of the group rules, and on the wrong topic thread on the…

  • Online Etiquette Faux Pas: Have your say!

    A couple of weeks ago, I posted an article with tips for online etiquette. The response (here and on Twitter and LinkedIn) was overwhelming, leading me to realize that I’ve touched on a rather sore spot with many people (writers, readers, and bloggers alike)…and making me wonder what etiquette faux pas I’ve missed that others have experienced.…

  • Basic Online Etiquette for Authors

    I find myself chagrined. A couple of weeks ago, another author posted a comment on one of my Social Media Monday posts, in which he thanked me for the information and then proceeded to tell me he thought I would like his book and I should check it out at ‘x’ buy link. I was, to put…

  • The Great Wattpad Marketing Experiment: Show Me the Numbers

    Two months ago, I joined Wattpad and began putting up my contemporary romance novel as a free serial read. I deemed this my Great Wattpad Marketing Experiment, and my primary goal was to increase my fan base by introducing more people to my writing. In a May update, I gave you numbers with regard to…

  • If You Send E-Newsletters, You NEED to Read This!

    As of July 1, 2014, the world’s toughest anti-spam legislation goes into effect in Canada and whether you live in this country or not, chances are good that if you’re sending out an e-newsletter (or other commercial electronic messaging), it will affect you. According to a blog post at Wellman Wilson, an Ottawa social media consulting firm,…

  • Leveraging Facebook: The Best Way to Post a Link

    Facebook has gone through so many changes over the last couple of years that it’s no wonder no one really knows what they’re doing with it any more. One of the things I see a lot of authors doing “wrong” is how they post links. Fortunately, this is also one of the easiest things to…

  • Update on the Great Wattpad Experiment

    Four weeks ago, I ventured onto the Wattpad platform in my Great Wattpad Experiment. My reasons for doing so were straightforward: I was looking to grow my readership. I was hoping to engage in conversation with readers about my stories. This is the update I promised on how my experiment is going. 🙂 My main focus…

  • New! A Facebook App for Author Pages

    Good morning! It’s Social Media Monday here on the blog, and after a couple of weeks of being absent (read: trying to get my act together!), I’m back with a very cool thing that I only just learned about. (In my defense, it’s apparently fairly new. 😉 ) Did you know that Facebook has an…